President Donald Trump is working with longtime associate Bill Zanker to develop a crypto-based video game reportedly modeled on the structure of Monopoly, Fortune reported on April 15, citing two individuals familiar with the project.
The initiative represents the latest crypto venture linked to the US president and his family.
The sources described the game as a Trump-branded digital real estate simulation with mechanics similar to “Monopoly Go.” In this game, users move across a virtual board and build structures to earn in-game currency.
The individuals said the product aims to blend real estate gaming elements with blockchain infrastructure, though technical details around token integration or smart contract use were not disclosed.
Kevin Mercuri, a spokesperson for Zanker, denied similarities with Monopoly Go but confirmed that Zanker is working on a “game” slated for launch later this month. He added that any association with Monopoly was “hearsay.”
A representative for Hasbro, the publisher of Monopoly, stated that the company has not licensed its intellectual property to any Trump-affiliated crypto project. In 1989, Trump released “Trump: The Game,” a real estate-themed board game with mechanics similar to Monopoly.
According to one source, Zanker contacted Hasbro in May 2024 to explore reacquiring rights to that title but was told the company no longer held them. According to both sources, the new crypto game has been in development since before Trump’s inauguration.
Latest crypto foray
Zanker has played a key role in the Trump family’s foray into digital assets, beginning with the launch of a series of Trump-themed non-fungible tokens (NFTs).
These included illustrations of Trump as various characters, such as a superhero and an astronaut. Zanker is also connected to the formation of “FIGHT FIGHT FIGHT LLC,” an entity associated with the Trump-branded memecoin (TRUMP), and was instrumental in bringing those digital collectibles to market.
The upcoming crypto game joins other blockchain initiatives that Trump and his family supported. These include a stablecoin effort, a DeFi venture called World Liberty Financial, and an investment in the Bitcoin (BTC) mining company Hut 8 from Eric Trump and Donald Trump Jr.
Public filings show that DTTM Operations, the entity responsible for Trump’s trademarks, has also applied to extend Trump’s name to various virtual products and NFT-related services.
Mercuri declined to comment on the game’s timeline or whether these trademark applications are directly related to the project. He also did not confirm how blockchain functionality would be integrated into the gameplay.
The Fortune report did not cite any public disclosures from Trump himself regarding the new venture.
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