In brief
- A licensed “Black Mirror” token is launching, inspired by Netflix’s hit dystopian series.
- The project’s virtual assistant Iris tracks user behavior and assigns reputation scores.
- Participants with high scores earn airdrops and other rewards.
What would you give to earn cryptocurrency? Would you let an AI track your every online move? Those questions underpin an interactive experience built around the upcoming Black Mirror token, an official cryptocurrency announced Wednesday and inspired by Netflix’s hit dystopian series.
Built on KOR Protocol, which is backed by the likes of Animoca Brands, Niantic Labs, and Avalanche, the Black Mirror Experience features a virtual assistant named Iris. She tracks user behavior and assigns reputation scores—echoing the show’s themes of surveillance and social control.
“Meet Iris, Black Mirror’s virtual assistant. She monitors your social and wallet activity, builds your reputation score, and decides your access, power, and rewards in the Black Mirror universe,” the Black Mirror Experience account teased on X. “She doesn’t care who you are—only how far you’ll go to earn your five-star destiny.”
The Black Mirror token is the latest foray into the cryptosphere for the popular TV series. The previous project, Smile Club, launched last year from crypto startup Pixelynx, but did not mint a token. Instead, it featured a digital game inspired by the Season 3 episode “Nosedive,” where users earned social credit points in exchange for rewards and experiences.
Black Mirror has also been featured in the Ethereum metaverse game The Sandbox. All of these efforts are due to a license from Banijay Brands, a firm that represents an array of TV show IP—including “Peaky Blinders,” which was recently licensed for an upcoming crypto game and had also previously been brought into The Sandbox.
Several “Black Mirror” episodes focus on surveillance, illustrating how advanced technology enables invasive monitoring and its impact on individuals and society.
According to the project’s litepaper, Iris tracks how participants engage with decentralized communities, like holding or dumping tokens, flipping or collecting NFTs, and interacting with other projects.
“Posts, follows, reactions, and engagement quality help Iris detect whether you are a genuine contributor, a troll, or a rampant scammer,” the litepaper reads
Participants sign up for a Social ID Card—an NFT that logs their reputation score and tracks behavior using digital badges and “stains.” The card also functions as a portable Web3 identity and on-chain passport across the Black Mirror Web3 ecosystem. They can then earn tokens, rewarded in airdrops, for higher social scores, gain influence over storylines and the Smile Club, and unlock whitelist spots and elite drops.
A social credit score is a system used to track individuals’ behavior, such as financial responsibility, legal compliance, or social conduct, and assign a score. This score can impact a person’s access to services, opportunities, or freedoms.
In the litepaper, the project asserts that decentralized platforms need an on-chain reputation system to reliably reward genuine user engagement—something traditional analytics fail to capture.
“By analyzing both on-chain and social media user activity, leveraging our integrated virtual assistant to track user behavior, and conversation patterns, we can deliver a robust, gamified reputation scoring that is fair, transparent, and easily portable across the Web3 ecosystem and beyond,” the litepaper reads.
To participate, users must connect a compatible Ethereum or Solana wallet and link their X account. The project has yet to disclose which chain or chains the token will be minted on, however.
According to the project’s X account, over 13,000 reputation IDs have already been claimed, and upcoming features include AI coaching, dynamic quests, social and on-chain wagering, and Tamagotchi-inspired interactive mini-games.
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